Friday, December 2, 2011


NAME OF BUSINESS

ECLAIRIOUS

My Name is Éclairious is a new product in Malaysia. In Malaysia, we don’t see any company that focuses on Éclairious. The original idea is from Cream Puff and Éclair, with some innovation we are trying to make a new dessert. With some innovation are selling the variety flavor of éclair with the variety filling inside the éclair that can make the customer in love with our product. Other than that, our Éclair it’s not like the other Éclair, with the various flavor and filling the size of the Éclair also will make our customer satisfied. To make it easier for our customer, we will make the packaging that easy to take home and easy to eat. With this product, the customers no need to spend their time at the any of the dessert café to get the dessert. This is a new experience to dessert lover because they can get this lovely Éclair at 7-eleven anytime. The reasons why we choose to sell our product in 7-eleven it because the customer can get our product anytime just like everyone know 7-eleven has the 24/7 operation hour. So the customer can get our product anytime and any of the 7-eleven branches in Petaling Jaya. We will sell our Éclair with affordable price because everyone will afford to buy our product. Besides that, the customer doesn’t need to long queue for getting what they want. In 7-eleven they just need to choose the flavor they want and pay for the éclair